Meghan Markle has officially announced the hotly anticipated — and much delayed — launch of her lifestyle brand, As Ever.
The Duchess of Sussex, 43, took to social media to celebrate the milestone by sharing a series of posts in which she proudly cooks with her brand’s jams and preserves.
“We’re live! Come shop the As ever collection I’ve poured so much love into. So excited to share this with you 💫 ,” Markle wrote on Instagram on Wednesday, noting that each drop has limited stock quantities.
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All of the products sold out shortly after its launch. “Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing,” the brand’s official Instagram account shared.
The “Suits” alum also shared video shared with her 2.6 million followers on the platform in which her mom, Doria Ragland, tries out a dessert that Markle had named after her daughter, Princess Lilibet.
“Whipped up a special dessert with @nytcooking as we celebrate the launch of @aseverofficial today,” the former actress captioned her Instagram post.
“Goodness is moments away ⏰ In the meantime, enjoy the recipe for our ‘Chantilly Lili’ — a delicious dessert named after our darling daughter. So so so good 🍨 As special and sweet as she is.”
In the clip, Ragland can be seen trying a spoonful of the dessert, as Markle eagerly asks for her feedback.
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In another Instagram post on Tuesday night, the former working royal thanked her team of male creatives who had helped her launch As Ever.
“Before our launch for @aseverofficial tomorrow, I can’t go to sleep without giving a huge thanks to the fellas who have been with me on every creative endeavor for over a decade+,” she captioned a photo of her with the crew.
“We know I love my girl squad, but these boys have been part of my team for what feels like forever @jakerosenberg @danielmartin @madebyarticle.”
“You have supported and believed in my creative vision since The Tig, and here we are all these years later creating magic in a different way. Thank you for being the best partners through thick and thin. My heart feels so full. Dream team As ever 💫,” she concluded.
Elsewhere, Markle sent out an email to those who have subscribed to her As Ever newsletter, in which she reflected about her “time in England.”
“When I think of the things I look forward to the most, I usually find them in the unexpected, in the thoughtful gesture, in the small details that show care… those small yet meaningful moments of connection are where we can all find the magic in the everyday,” she wrote.
The mom of two added that she has fond memories of shortbread biscuits back when she lived in the UK during her short-lived time as a senior member of the royal family.
“Crunch and delicious shortbread cookies that remind me of my time in England, with tiny flower sprinkles to add extra beauty and charm to enjoy each delicate bite,” she added.
Markle’s first product drop includes jams and preserves — something she had hinted last year after sending 50 jam jars to her closest celeb pals.
She is also selling a limited-edition $28 wildflower honey with honeycomb, $12 herbal teas (hibiscus, peppermint and lemon ginger), $14 crepe mix and shortbread cookies with $15 flower sprinkles.
Lastly, the line includes flower sprinkles “for beautifying meals and sweet treats.”
