Mad about Markle — but actually.
Netflix staffers working in collaboration with Meghan Markle on the release of her new lifestyle brand, As Ever, have slammed the “logistical nightmare” the business venture has turned out to be.
On Wednesday, the Duchess of Sussex, 43, celebrated the official launch of her very delayed money-making project by sharing several videos of her products on social media.
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But despite the “Suits” alum’s visible enthusiasm in her videos, it appears as though Netflix staffers are experiencing completely different emotions behind the scenes.
“There is so much drama surrounding them once again that internally the team are over it before it’s even launched,” a source told the Daily Mail. “It’s been a logistical nightmare and the buying team are having an issue as they can’t work out what the demand will be, if any.”
Insiders told the outlet that the former working royal has lined up her famous friends to “plaster social media” with her newly-released products.
“People will be posting their jars of jam — they’ve seeded it to lots of influencers to get it out there and to plaster social media with ‘good vibes’ on launch,” the source added.
What’s more, Markle’s decision to ditch the company’s initial American Riviera Orchard moniker at the eleventh hour has proved to trigger a slew of logistical troubles for the team.
Insiders told the outlet that Markle also allegedly had her team sign NDAs so that they won’t reveal where As Ever’s products, including her “fruit spread,” are being produced.
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The Post has reached out to Markle’s reps for comment.
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Still, Markle was confident that her company’s partnership with Netflix was going to be the “perfect match.”
“Frankly, I was building out a very different business plan at the outset,” Markle told Inc. “The reach from Netflix, coupled with my vision for the brand, felt like it was going to be a really perfect match.”
Josh Simon, the streamer’s vice president of consumer products, told the outlet that he was happy to marry As Ever’s rollout with Netflix.
“Meghan’s passion for elevating everyday moments in beautiful yet simple ways, and seeing how that comes to life in the show, inspired us to help bring her vision to life through a curated assortment of products,” he said. “We’re happy to partner with her.”
Markle’s first product drop includes jams and preserves — something she had hinted last year after sending 50 jam jars to her closest celeb pals.
She is also selling a limited-edition $28 wildflower honey with honeycomb, $12 herbal teas (hibiscus, peppermint and lemon ginger), $14 crêpe mix and shortbread cookies with flower sprinkles.
Lastly, the line includes $15 flower sprinkles “for beautifying meals and sweet treats.”
Netflix staffers are said to be growing more and more tired of the “drama” surrounding Markle and her husband, Prince Harry, who last week sensationally quit Sentebale — the charity he founded in 2006 — after becoming embroiled in a bitter feud with the organization’s CEO.
