The phenomenon refers back to the observe of serving and having fun with alcoholic drinks, notably fermented grape juice, throughout air journey. This encompasses the supply of such drinks on industrial flights, non-public jets, and doubtlessly even lighter-than-air transport. An instance can be the providing of a complimentary glass of Chardonnay to enterprise class passengers throughout a global flight.
The presence of this amenity is commonly seen as a logo of luxurious, leisure, and enhanced journey expertise, notably in premium courses. Traditionally, its provision has been a advertising instrument for airways, distinguishing their service and attracting discerning clientele. It could actually contribute to passenger consolation and scale back nervousness related to flying, whereas additionally representing a big income stream for the aviation trade by means of in-flight gross sales.