A promotional collection of characters, usually alphanumeric, that, when utilized through the buying course of for the Sea to Sky Gondola, reduces the general price. It represents a sort of financial incentive designed to encourage patronage. For instance, making use of a selected sequence would possibly grant a proportion discount of the ticket value.
Securing this incentive presents a direct financial profit to potential guests, reducing the barrier to entry and probably rising the accessibility of the attraction. Traditionally, these incentives are deployed strategically to spice up attendance throughout off-peak seasons, goal particular demographic teams, or reward buyer loyalty.