The idea described in Walter Isaacson’s biography of Steve Jobs refers to a person’s means to persuade themselves and others to consider virtually something, no matter contradictory proof. It is characterised by a mix of appeal, charisma, bravado, hyperbole, advertising and marketing, appeasement, and persistence. An instance of this could be convincing a staff {that a} seemingly unimaginable deadline is achievable, inspiring extraordinary effort and, sometimes, attaining the unbelievable.
This attribute, whereas probably manipulative, was instrumental in Jobs’s success. It enabled him to push his groups to ship groundbreaking merchandise and problem standard limitations. Its historic context lies in a mixture of management kinds and the strain to innovate within the quickly evolving know-how sector. The impact may very well be each optimistic, resulting in innovation, and unfavorable, creating unrealistic expectations and probably damaging working circumstances.
