The phrase refers to clothes or objects, usually clothes, designed by Rick Owens in a particular shade of orange harking back to the colour of the sky at sundown or dawn. This explicit hue is commonly a vibrant, saturated orange, however also can current as a extra muted, dusky tone relying on the particular assortment and supplies used. Examples embody outerwear, knitwear, and footwear rendered on this distinctive coloration, typically that includes Owens’ signature draping and avant-garde silhouettes.
The importance of this coloration in Owens’ work lies in its capability to evoke each a way of luxurious and a rebellious edge. The bizarre nature of the colour utilized to his typically deconstructed and unconventional designs creates a placing visible assertion. Traditionally, using daring, surprising colours has been an indicator of Owens’ aesthetic, difficult conventional notions of excessive style and attracting a clientele drawn to his distinctive imaginative and prescient. Its desirability stems from its restricted availability and the affiliation with a high-end designer model. It enhances the exclusivity of the merchandise.
